Website Redesign
Thunder Ranch
Full scale re-design of their website, with a brand new mobile app to pair.
Industry
Firearm Training
Service Provided
Website & Mobile App
Background
Thunder Ranch needed a solution for the future. They needed a new look, and new functionality to support their long-term plans. They needed a system that could handle class registrations with calendar functionality, and a full online shop, all while telling their story.
Discovery & Research
Hosted a series of multiple interviews targeting the brands background story, and their story for the future. Gathered requirements for the class registration and shop needs.
User Journey Mapping
Conducted stakeholder interviews, identified user needs, and performed competitor analysis.
Wireframing & Prototyping
Mapped user pathways to simplify navigation and reduce friction points.
Visual Design
Usability Testing
Created a modern, professional aesthetic with bold colors and clean layouts reflecting the brand’s innovation.
Handoff
Tested the prototype with real users, leading to insights that enhanced user experience.
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Project Scope
Comprehensive Digital Transformation Designed and developed a fully integrated website and mobile app ecosystem to modernize Thunder Ranch’s operations. The project scope included a custom class registration system with calendar functionality, a robust e-commerce shop, and a gated membership portal with subscription-based access to exclusive content.
Measurable Impact
By unifying course registration, e-commerce, and memberships into a single ecosystem, we didn't just improve the user experience—we drove tangible business growth. The new platform removed friction for students and opened new recurring revenue streams.
35%
Increase in User Engagement
20%
Increase in Conversion Rate
28%
Decrease in Bounce Rate
30%
Increase in User Retention