04Website
Thunder Ranch
Full-scale redesign of their website, with a brand-new mobile app to pair.
- Industry
- Firearm training
- What we did
- Website, e-commerce, memberships
- Live project
- traintr.com ↗
Background
Thunder Ranch needed a platform for the future: a new look, and new functionality to support their long-term plans. That meant class registrations with a calendar, a full online shop, and a site that still told their story.
How it came together
- 01
Discovery & research
A series of interviews about the brand’s history and where it’s headed. Requirements gathered for class registration and the shop.
- 02
User journey mapping
Stakeholder interviews, user needs and competitor analysis.
- 03
Wireframing & prototyping
Mapped user pathways to simplify navigation and reduce friction.
- 04
Visual design
A modern, professional aesthetic with bold color and clean layouts.
- 05
Usability testing
Tested the prototype with real users; their feedback reshaped key flows.
- 06
Handoff
Launched, documented, and supported through the transition.
Scope
We designed and developed a fully integrated website and mobile app ecosystem to modernize Thunder Ranch’s operations: a custom class registration system with calendar functionality, a robust e-commerce shop, and a gated membership portal with subscription access to exclusive content.
Impact
By unifying course registration, e-commerce and memberships into one ecosystem, the new platform removed friction for students and opened new recurring revenue streams.
