SEO
WB Roofing
Jumpstarted a new roofing company with a high-speed, mobile-first website and a targeted local SEO campaign.
Background
As a new business in the Dallas area, WB Roofing needed an immediate, professional digital presence to compete with established contractors. I designed and built a robust, SEO-optimized website from the ground up to serve as the foundation of their brand. The new site features a "Recent Projects" gallery to build trust, clear service breakdowns for hail damage and roof replacements, and a friction-free quote request system. By integrating schema markup and optimizing for local "near me" search intent, the platform effectively positions them to capture leads during critical storm seasons.
Discovery & Research
Analyzed the Dallas roofing market to identify a clear opportunity for a premium, distinct brand that stands out from generic competitors while still building immediate trust with homeowners.
User Journey Mapping
We designed immersive user flows that guide visitors through a narrative of quality and reliability, leading seamlessly to a frictionless quote request without feeling like a standard brochure.
Wireframing & Prototyping
Wireframes established a non-traditional, industrial-chic layout that prioritizes bold imagery and dynamic interactions to disrupt the local market without sacrificing mobile utility.
Visual Design
Usability Testing
Testing focused on balancing the site's unique creative flair with conversion goals, ensuring that animations captivated users without distracting from the primary "Request a Quote" call to action.
Handoff
The final site launched on Wix Studio as a visually stunning, high-performance platform that breaks the mold of standard roofing websites to aggressively convert local traffic into qualified leads.
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Project Scope
The scope for the WB Roofing project involved a comprehensive new website build and an aggressive local SEO strategy to establish market dominance in the Dallas TX area. The project focused on building a high-performance, lead-generating platform on Wix Studio. Key deliverables included a mobile-first design, service page optimization for "Roof Repair" and "Replacement," and a streamlined "Get a Quote" user flow.
Measurable Impact
60%
Increase in User Engagement
35%
Increase in Conversion Rate
20%
Decrease in Bounce Rate
30%
Increase in User Retention