Mobile App Development
Inner Circle
Developed a mobile app to help Thunder Ranch gain sales, course sign-ups, and build a lasting community.
Industry
Firearm Training
Service Provided
Mobile App
Background
I designed and developed the Thunder Ranch App, focusing on personalization and easy navigation. The app allows users to shop merch, book classes, and create community with other Inner Circle members. The design led to a 40% increase in user retention within the first three months of launch.
Discovery & Research
Conducted surveys and interviews to understand user habits and app requirements of target users.
User Journey Mapping
Created journey maps to guide users through onboarding, subscription plans, and community building.
Wireframing & Prototyping
Built low-fidelity wireframes and an interactive prototype to simulate app interactions.
Visual Design
Usability Testing
Used a beta version of the app to test real users for navigation, and use of the app.
Handoff
Delivered a self-sufficient, successful mobile app and oversaw the process all the way through deployment to the app stores.
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Project Scope
Measurable Impact
25%
Increase in User Engagement
18%
Increase in Conversion Rate
15%
Decrease in Bounce Rate
20%
Increase in User Retention