Marketing Campaign
GreenVibe Organics
Developed a digital marketing campaign to boost brand awareness and engagement for an organic skincare brand.
Background
I created a multi-channel campaign for GreenVibe Organics, including social media and email marketing. The campaign increased social media followers by 50% and boosted online sales by 30% in the first month.
Discovery & Research
User Journey Mapping
Analyzed brand positioning, audience insights, and competitors to inform campaign strategy.
Wireframing & Prototyping
Created a customer journey to align messaging and content delivery with each user path stage.
Visual Design
Usability Testing
Developed vibrant visuals aligning with GreenVibe’s natural and eco-friendly brand ethos.
Handoff
Tested marketing assets with a focus group to gather feedback on messaging and visuals.
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Project Scope
Measurable Impact
40%
Increase in User Engagement
27%
Increase in Conversion Rate
30%
Decrease in Bounce Rate
35%
Increase in User Retention