Branding Package
Dystopian Time Capsule
Crafted a distinct, Art Deco-inspired brand identity and an immersive website for a niche blog and Etsy creator.
Background
Dystopian Time Capsule required a digital presence that was as unique and narrative-driven as their content. Moving away from the "average blogger" aesthetic, I developed a rich, Art Deco visual identity, complete with a detailed style guide and multiple logo variations to ensure brand versatility. This distinct style was translated into a custom website that serves as a digital hub, seamlessly blending their editorial blog content with their e-commerce shop to create a unified, visually striking user experience.
Discovery & Research
Analysis of the client's vision revealed a need to diverge from standard minimalist trends, leading to the development of a distinct "Art Deco" visual language that creates an immediate, memorable impact.
User Journey Mapping
We designed a brand narrative that flows effortlessly between the Etsy storefront and the blog, ensuring every touchpoint reinforces the unique, dystopian-vintage atmosphere.
Wireframing & Prototyping
Prototypes explored bold, geometric layouts and stylized typography, balancing the heavy artistic influence with modern web standards to ensure a responsive, user-friendly interface.
Visual Design
Usability Testing
User testing focused on the custom navigation and visual density, confirming that the rich Art Deco aesthetics enhanced engagement rather than distracting from the core content.
Handoff
The project culminated in the launch of a fully cohesive brand ecosystem, featuring a detailed style guide and a custom website that serves as the digital anchor for the Dystopian Time Capsule identity.
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Project Scope
The scope for Dystopian Time Capsule encompassed a complete brand identity overhaul and custom website development designed to break away from standard minimalist trends. The project deliverables included a comprehensive branding guide, a suite of custom Art Deco-inspired logos, and a fully responsive website that integrates the client's blog with their Etsy storefront.
Measurable Impact
50%
Increase in User Engagement
22%
Increase in Conversion Rate
33%
Decrease in Bounce Rate
25%
Increase in User Retention