03Website
208 Tire & Auto
Revamped the website for a tire and auto shop in Boise, Idaho.
- Industry
- Automotive
- What we did
- Website redesign
- Live project
- 208tire.com ↗
Background
208 Tire already had a great reputation in the community. Their website didn’t reflect the level of excellence they bring to every job. The goal: a site that feels professional, but neighborly.
How it came together
- 01
Discovery & research
Stakeholder interviews and user needs, with storytelling at the center.
- 02
User journey mapping
Mapped user pathways to simplify navigation and reduce friction.
- 03
Wireframing & prototyping
Wireframes and interactive prototypes focused on intuitive navigation.
- 04
Visual design
A warm, confident look that matches how the shop treats its customers.
- 05
Usability testing
Tested with real users; insights fed straight back into the design.
- 06
Handoff
A site that works, gathers new leads, and tells 208 Tire’s story.
Scope
A complete redesign to bring the shop’s digital presence in line with its reputation in Boise. We replaced the existing site with a high-quality design, a neighborly-but-professional brand feel, and a modern experience built to turn visitors into booked appointments.
Impact
The new site does more than look the part. It brings in new leads and tells the shop’s community story.
