Website Redesign
208 Tire & Auto
Revamped the website for a Tire and Auto shop located in Boise, Idaho.
Industry
Automotive
Service Provided
Website
Background
208 Tire already had a great community presence and image. Their website however did not reflect the level of excellence, they want their business to present. Creating a professional, but neighborly-feeling website was the goal here.
Discovery & Research
Conducted stakeholder interviews and identified user needs, while keeping story-telling at the center of it all.
User Journey Mapping
Mapped user pathways to simplify navigation and reduce friction points.
Wireframing & Prototyping
Developed wireframes and interactive prototypes focused on intuitive navigation.
Visual Design
Usability Testing
Tested the prototype with real users, leading to insights that enhanced user experience.
Handoff
Provided a website that no only worked and gathered new leads, but told the community store of 208 Tire.
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Project Scope
Measurable Impact
45%
Increase in User Engagement
30%
Increase in Conversion Rate
25%
Decrease in Bounce Rate
40%
Increase in User Retention